The explosive growth of deal-a-day giants like Groupon has led some small businesses to think that Groupon and its clones are the way to save their business during these tough economic times.
These deal-a-day businesses can sometimes deliver thousands of customers and a sudden influx of business, but at what cost? While anecdotal success stories abound, the horror stories are mounting as well.
That’s why I took an in-depth look at what makes up one of these deals, using new research studies, case studies from Groupon customers, and dozens of sources to build a defense for the business owner, department manager or CEO.
You will get 13 ways to build your business without Groupons that can really improve your profitability, including:
This book examines the group-discounting phenomenon based on facts and includes statistics and a simple ROI breakdown that shows definitely that discounting doesn’t work.
Again, after systematically building the case why this is so dangerous, I share what can help your business large or small revitalize their sales.
And the book includes a free bonus, the sales process chapter from my popular book from Wiley & Sons, The Retail Doctor’s Guide to Growing Your Business.
If you’re thinking about offering a deal-a-day promotion from LivingSocial, Groupon or their online clones and giving thousands of dollars away, you owe it to yourself to be informed of their risks to your business and bottom line.
55 page eBook with bonus chapter(PDF format)